Digtal Marketing For Junk Car Buyers Takes Up to 6 Months to Pay Off. Then Pays You Forever.
Most agencies won't show you this. We will. Here's exactly when you break even, when you profit, and why the wait is worth 10x returns. We do not guarantee these results.
⚠️ Let's Be Real For a Second...
If you need junk car leads TODAY and can't invest in tomorrow, keep buying from vendors. Seriously.
But if you're tired of renting leads at $100/car forever, and you can stomach being "down" for 5 months to be "up" for life... keep reading.
This is for auto salvage yards that think in years, not weeks.
Your 12-Month Journey From Investment to Empire
Based on $2,000/month investment | Vendor baseline: 20 cars/month @ $100 each
(vs 20 vendor cars)
(vs 40 vendor cars)
(vs 60 vendor cars)
(vs 80 vendor cars)
(vs 100 vendor cars)
(vs 120 vendor cars)
(vs 140 vendor cars)
(vs 160 vendor cars)
(vs 180 vendor cars)
(vs 200 vendor cars)
(vs 220 vendor cars)
(vs 240 vendor cars)
How we calculate: (Your SEO cars × $100 value) - (Vendor cars × $100 cost) = Ahead/Behind
Example Month 6: (160 cars × $100) - (120 vendor cars × $100) = +$4,000 ahead
📊 Understanding The Math
Example: Month 3
SEO Investment: $6,000 total
Cars Received: ~15 cars
Car Value: 15 × $100 = $1,500
Vendor Alternative: 60 cars for $6,000
Difference: -45 cars = -$4,500
Example: Month 6 (Breakeven)
SEO Investment: $12,000 total
Cars Received: ~160 cars
Car Value: 160 × $100 = $16,000
Vendor Alternative: 120 cars for $12,000
Difference: +40 cars = +$4,000
Example: Month 12
SEO Investment: $24,000 total
Cars Received: ~820 cars
Car Value: 820 × $100 = $82,000
Vendor Alternative: 240 cars for $24,000
Difference: +580 cars = +$58,000
Cumulative Cost Per Car: The Real Story
Month | Monthly Cars (SEO) |
Total Cars (SEO) |
Total Cost Per Car |
vs Vendor Cars (Cumulative) |
💰 Ahead/Behind |
---|---|---|---|---|---|
1 | 0 | 0 | — | 0 vs 20 | -$2,000 |
2 | 5 | 5 | $800 | 5 vs 40 | -$3,500 |
3 | 10 | 15 | $400 | 15 vs 60 | -$4,500 |
4 | 20 | 35 | $229 | 35 vs 80 | -$4,500 |
5 | 50 | 85 | $118 | 85 vs 100 | -$1,500 |
6 🎯 | 75 | 160 | $75 | 160 vs 120 | +$4,000 |
7 | 100 | 260 | $54 | 260 vs 140 | +$12,000 |
8 | 100 | 360 | $44 | 360 vs 160 | +$20,000 |
9 | 100 | 460 | $39 | 460 vs 180 | +$28,000 |
10 | 120 | 580 | $34 | 580 vs 200 | +$38,000 |
11 | 120 | 700 | $31 | 700 vs 220 | +$48,000 |
12 | 120 | 820 | $29 | 820 vs 240 | +$58,000 |
The Bottom Line: You invest $24,000 in Year 1. You get 820 cars (worth $82,000). Vendors would've given you 240 cars for the same $24,000. You're ahead by 580 cars = $58,000 profit.
💡 The Reality Every Successful Yard Already Knows
The yards dominating your market didn't get there by accident. They invested in SEO 2-3 years ago, pushed through the investment phase, and now get 100+ cars a month at $20 each while you're paying $100.
They have an unfair advantage. In 6 months, so will you.
The Choice Is Simple
Keep paying $100/car forever, or invest 6 months to pay $20/car forever.
Every month you wait is another month your competitors pull further ahead.
Start Your 6-Month Transformation
📞 Or call us directly: 1-800-XXX-XXXX
Let's look at your market and show you exactly when you'll break even.
The results shown in our case studies, including the Rochester, NY salvage yard growth and Junk Car Medics' 650,000+ leads, represent specific past performances and are not typical. Your results will vary based on your market conditions, competition density, population size, current online presence, budget, implementation speed, and commitment to the program. We cannot guarantee you will achieve specific lead volumes, cost-per-car metrics, or ROI timelines. The "4-month breakeven" represents an average based on past client data and assumes full implementation of our recommendations, adequate ad spend, and consistent effort. Some yards see results faster, many take longer, and some may not achieve these results at all. Success in auto salvage marketing depends on factors beyond our control, including but not limited to: local competition, market saturation, seasonal fluctuations, economic conditions, your pricing strategy, customer service quality, and operational capacity. We do not guarantee rankings, lead volumes, or specific business outcomes. Tractleads provides marketing services only. We are not financial advisors, business consultants, or legal professionals. Any business decisions you make based on our marketing services are your responsibility. Past performance of our clients or our own ventures does not guarantee your future results. Due to client confidentiality and the variability of business metrics, we do not track the typical results of all clients. Revenue and profit figures mentioned are gross amounts before expenses and taxes. Your net results will be different. All content, strategies, and materials provided by Tractleads remain our intellectual property. Reproduction or distribution without express written consent is prohibited.