Are you utilizing the power of social media to grow your business? Or are you missing out on the opportunity to grow your brand and interact with potential customers and clients?
Many businesses dabble in social media enough to get their friends to like or follow, but are not sure how to reach potential customers. They lack the knowledge to formulate an effective strategy. Social media is one of the most powerful tools your business can use to enhance its online reputation and reach. The days of having just a website are no longer enough to compete in today’s competitive climate. Instead, businesses must be willing to engage with social media in order to have a viable online presence in today’s digitally driven world.
Social Media has exploded in popularity over the last decade, becoming entrenched in the daily lives of billions of people. It is essential for businesses in today’s digital age to have a social media presence, particularly on Facebook, Google+, Twitter, YouTube and LinkedIn. Social media is also one of the quickest and most powerful tools for building brand recognition and awareness. As the reach of social media continues to grow, it offers businesses a powerful tool to communicate and interact with their customer base as never before. Businesses that are social media-savvy can build a following of people who will share content and even serve as brand evangelists. Active use of social media sites offers businesses the added benefit for improving their ranking in search engines.
Another advantage of social media is that it allows a business to deal with customer service issues in real time, which further enhances their brand’s public image. Businesses can use social media to build a sense of community by being responsive to customers’ comments and answering questions. Social media grants businesses instant access to their followers and fans giving them direct access to their customers’ particular likes and interests. The ongoing dialogue companies have with their customers is more valuable than any market research they may have commissioned in the past. Why? Because they are fed answers from the customers’ mouth which tells them exactly what changes or improvements their customers would like to see.
Furthermore, companies who utilize social media to answer questions and interact with customers or potential clients demonstrates their breadth of knowledge in the industry. Every effort to demonstrate their business’s knowledge builds them a trustworthy reputation as an authority on their product or service. Businesses need authority online for effective Google ranking. Plus, with the power to decide which content to post and share with your audience the company is putting a positive foot forward in today’s social atmosphere.
All of these benefits are great, but we think the most important aspect to an effective social media marketing campaign is the benefits it will add to your search engine optimization and even pay per click campaigns. Social factors such as Google+ 1′s, Facebook Shares and Likes, and Tweets are playing more of a factor in organic website rankings. For example, the ability to show how many people follow you on Google + and how many +1′s you have on your PPC ads will add to your click thru rate.
Social media marketing has the potential to generate huge amounts of traffic to your business website. When you share videos, blog posts, images, and other content via social media you are providing your audience with links to click through to your website. Each person to visit your website and become familiar with your products or services is more likely to spend money with you in the future.
How it is Measured
We use a traffic monitoring service such as Google Analytics to measure increased traffic and where it comes from. We will analyze the metrics to see which websites are sending traffic to your website to help optimize your social media campaigns and increase your website traffic even more. For this purpose, you want to be sure that your website is professionally created so that users find an appealing site once they click through from your social media content.
Common SM Fails
Many business owners commonly assume that simply creating an account on Facebook or Twitter, and making an occasional update, is all that is necessary for a successful social media presence.
Nothing could be further from the truth.
Companies that lack a carefully managed, comprehensive social media strategy are often worse than having no social media presence at all!
If you want to stay relevant in today’s socially motivated, competitive age, it is important to hire professionals who know how to access the power of social media to generate your business’s growth. You may not have the time to study and learn each social media network’s various function; each social media platform operates in a different way with a unique audience. Effective social media campaigns utilize multiple social networks in their specific ways rather than just focusing on one network alone or distributing the same content on all the sites. Redundancy is frowned upon even on social media!
Social Media Provides Brand Recognition
One of the reasons that social media is such a valuable marketing tool is the fact that it offers so many different communication options. Here are a few:
These are just a few examples among thousands of ways that you can get people actively engaged with your company’s social media site. Depending on your industry and desired results, you have dozens of available options that we would be thrilled to help you discover!
If you are ready to access the power of social media marketing, contact Tractleads today.
1. We will put our vast experience in social media to work for you.
2. We will create a social media marketing plan that is custom-tailored to your company’s needs.
3. We will work with you to help you determine the best choices for your business when it comes to social media campaigns.
Are you ready to take your social media marketing to the next level? Contact Tractleads today for your FREE quote.