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Paid Search – Pay Per Click (PPC) Advertising

Promote Your Message When & Where Your Customers Are Looking

PPC Advertising - Page 1 Almost Instantly

PPC Advertising – Page 1 Almost Instantly

Are you giving your business the online exposure it needs to really succeed to its full potential? Are you missing out on traffic to your website that can result in sales or leads? If you want your business to make more of an impact and want to gain more brand awareness, you should integrate Pay Per Click advertising into your marketing mix.

Pay Per Click (PPC) advertising allows you to quickly gain the top position on search engines and to have your ads appear on websites that are relevant to your business. PPC advertising has the benefit of delivering instantaneous traffic, as opposed to organic traffic through SEO, which must be built over time. The most common PPC advertisements are the listings at the top or to the right of a search engine results page (SERP).

Purchasing ad space online is the quickest way to get to the top of the first page of search results and also to share your message with your target audience through display ads. In fact, you can achieve almost instant success with the right keywords and bid strategy, placing your ad at the top of the first page of search results. However, managing a PPC campaign can be incredibly complicated. Not only must the right keywords be used, but if not managed correctly, your marketing budget can be quickly exhausted without gaining the results you want.

Want More Leads – Use Paid Search Marketing

  • Ability to appear on the first page overnight.
  • Ability to advertise only in your market.
  • Ability to spend what you want, when you want.
  • Targeted ads geared for specific keywords.
  • Uncover keywords to incorporate into SEO.
  • Ongoing optimization for keywords and ads that convert.

PPC Ads Provide 50% More Clicks Even if You Already Rank #1

Tractleads is Google Adwords certified, with extensive experience in setting up and managing pay per click advertising campaigns. Tractleads believes in establishing long-term relationships with our clients. We analyze their marketing needs and create a custom marketing plan to achieve the results they want.

A properly managed PPC campaign can get your business to the top of search results, which will dramatically increase traffic to your website. However, it takes a lot of time to properly manage a PPC campaign in order to attain and maintain your desired position. Campaigns need to be worked on continuously in order to fully optimize their performance. No matter how well a campaign is performing, it can always be improved, whether your end goal is sales or leads.

PPC advertising offers a number of excellent benefits for businesses. You have the ability to advertise only in your market, targeting specific keywords or geographic locations. You can set a budget, allowing you to spend as little or as much as you want, when you want. PPC campaigns also allow you to uncover effective keywords that can then be incorporated into your SEO strategy. Best of all, as opposed to SEO, it offers the ability to appear on the first page of search results overnight. PPC ads provide up to 50% more clicks even for those businesses already ranked in the top spot for organic search results.

There are many types of PPC campaigns, including:

  • Text Ads – These appear at the top of the page of search results on Google and other search engines and also on the right side.
  • Display Ads – These ads are banners of various sizes that appear on Google’s content network. Since they offer a strong visual, display ads are excellent for establishing brand recognition or conveying a sale message.
  • Remarketing – These ads show for users who have visited your site but did not convert. Tractleads can track them across the web and display your ad to entice them back to your site.

Also, PPC campaigns are no longer limited to the “Big Three” search engines of Google, Yahoo, and Bing. Social networks like Facebook, Twitter, and LinkedIn also allow PPC Campaigns. Facebook, for example, offers powerful tools to help target ads to the audience most likely to engage with your product or service.  Social Network ads also make social media campaigns that much more effective.

In order to be effective, a PPC campaign needs many things including a quality website design or landing page and compelling copy that will entice a user to click on the ad. At Tractleads we have learned through experience and A/B testing what copy performs best in ads. We help our clients to create a compelling message that stands out from the crowd.

At Tractleads we know how to get your website quality traffic that is more likely to convert into a sale or lead. Quality traffic is created by careful targeting, which means finding people who are looking for what you are advertising. Targeted traffic is more likely to spend longer on your site and to either complete a transaction or become a lead.

Today’s consumers spend a huge amount of their lives online, whether on their computers or on a mobile device. Traditional advertising methods, for example advertising in the phone book, are not only expensive, but they are also ineffective. Unlike so many other companies that eat up as much as 50% or more of your marketing budget for management fees, Tractleads charges a flat fee that starts as low as $197 for a $1000 monthly budget.

More importantly, unlike placing one static ad and continuing to pay for it month after month, our campaigns are constantly evolving to improve performance. We work on our campaigns on a weekly basis, optimizing them to do more of what works. We then provide our clients with reports that show the changes that were made and how the ads are performing. We continuously monitor and carefully manage our clients’ campaigns in order to provide them with a superior return on their investment (ROI) month after month.

If you are ready to take your digital marketing to the next level with PPC advertising, contact Tractleads today. You can trust us to carefully manage your PPC campaigns and provide an excellent return on your marketing investment.

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