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Local SEO to Appear on The Map

Reach Local Consumers on Their Phones & Tablets

Has your business invested in Local SEO? If not, you are definitely missing out on high-quality traffic from Google and other search engines. Research has shown that 64% of local customers use online search engines as their preferred method for finding local services, and more and more of these searches are coming from mobile devices. This incredible search volume makes Local SEO an extremely important part of any marketing mix because it helps your site reach local customers at the perfect time – when they are looking to buy your services.

Local SEO removes much of the guesswork usually involved in local marketing. Instead of distributing leaflets or sending direct mail postcards that can end up in the trash or paying for a newspaper advertisement that will only be seen by a few people who may or may not be looking for your service, Local SEO works by putting your business in front of local people who are searching for your service. For example, if you are a dentist, Local SEO will help your business to show in the Google Maps section for dentists in your area.

Local online marketing also has the advantage of working to promote your business, not just your website. Customers see your name, address, phone number, and services. This information makes new customers more likely to call you or visit your business, rather than just click to visit your website.

At Tractleads we are experts in knowing what factors get the best results when it comes to Local SEO. Some of the most important factors include:

  • Citations – The number of times your business is listed on sites such as YellowPages.com, Yelp, and Citysearch is very important to your ranking. In addition, the accuracy of your business name, address and phone number is also a major factor. All of those must match up exactly with those listed on your website for the best results.
  • Google+ Local Business Page – This page needs to be properly set up and optimized. It is important to not only claim your Google listing, but also to build it up with the right information. Beyond the basics, Google is particularly interested in a thorough description, related images and engaging videos. A relatively low percentage of businesses have claimed their spots on here, so businesses that embrace this tool as soon as possible have a huge advantage over their competition.
  • Reviews – Customer reviews are increasingly important. In fact, 70% of consumers trust online reviews to help them make a purchase or decide on a service provider. Because customer reviews are so important to users, they are important to Google as well. In fact reaching 10 reviews seems to be the magic number to increase your listings rank. But they better not be fake reviews, or you’ll be worse off then before.
  • Location –The location of your business is an important factor as well in page ranking. Google search engines privilege businesses based on how close they are to the center of the city, which makes it hard for businesses from nearby cities to rank highly in local searches. For example, if a user performs a Google search for a plumber in Rochester, NY, it is very difficult for a plumber in Spencerport, NY to rank well on that search.
  • Website Optimization – It also matters how well your website is optimized for local search. Some of the methods include Schema markup, adding directions to your business, and including the address and telephone number on each page of your website.

Local SEO is both an art and a science, with many moving parts. Don’t trust it to just anyone. Tractleads has the knowledge and the experience to get the results you want.

At Tractleads we create a customized action plan that helps your business get the most from Local SEO. First, we improve your website to optimize it for Local SEO. This process helps search engines easily locate your site and to display it for searches of services in your area. We will then submit information about your business to leading data providers like Localeze, Acxiom, and Express Update. These companies then submit your website’s data to hundreds of other websites. In addition, we will help your business gather citations by creating accurate citations for your business on popular sites such as Yelp, YellowPages.com, Citysearch, and many more.

Online reviews are becoming increasingly important in consumer decision-making. Tractleads will help to navigate you through the complex process of getting Google reviews for your business. It can be complicated, but with our experience we can help you put a plan together that will help you gather reviews that will help your business rank higher in search results, as well as build up trust with potential customers. We will also walk you through the process to get other third-party reviews on sites like Yelp. These reviews will increase the visibility and credibility of your business and also help to boost your ranking in search results.

If your business is a restaurant, retail shop, doctor, dentist, lawyer, contractor, mover, limo company or any other business that gets some or all of its clients or customers locally, you should add Local SEO to your marketing mix. Unlike many other forms of marketing, Local SEO is remarkably efficient since you reach customers at the perfect time — when they are looking for your service.

To perform up to its potential, Local SEO should be left to trusted experts who can get maximum results in less time and without costly mistakes that can come from trying to do it yourself. At Tractleads we are experts in Local SEO. Don’t miss out on your best potential customers because you are still stuck in the days of the yellow pages. Consumers now turn to their smart phones, tablets and computers when looking for local services.

If you are ready to take the next step, contact Tractleads today. We have helped our clients to become leaders in their industries and we can do the same for your business.