It’s February Already?!
Hello all! Hope everyone had a great first month of the new year. Our Tractleads team has been working hard the past month with our new client programs we have put into place. For us, the past month flew by, which is not a bad thing! (Especially here in Rochester, where it is cold!)
As we all have been diligently working, we are making sure to focus in on growing and learning as well. Each week we dedicate an allotted amount of time to researching and learning about a specific topic or finding in the SEO industry. On Fridays, we get together and share our findings. As a team, I think this brings us closer and we get a feel to what everyone is interested in or wants to learn more about.
So here is what we found to be interesting this past week in our findings. We hope you enjoy and find these to be as helpful and insightful as we did!
Caitlin discovered this podcast from, Jayson DeMers, a writer for Search Engine Journal, Entrepreneur, Inc., and other outlets. The topic was how to create an engaging title that will lead to more share, clicks, and long results. It talks about how DeMers worked in email marketing and this helped him to decipher what titles work best. He says simplicity is the key, numbers are useful (but it needs to stand out from the crowd, and he says 7 is a magic number).
He also recommends framing your article as the “definitive guide” or an authoritative source for information, which will lead to more clicks and shares. He also states that you want to publish articles that are titled with the most up-to-date times and dates, and that he finds Google is more likely to rate timely articles. He recommends creating titles that are easily Tweetable. As a Creative Content Writer, Caitlin plans on keeping these helpful tips in mind!
Caitlin is a huge fan of writing, both at work and for leisure. This is a post by Luke Jordan of Intergeek, about making a blogging resolution and sticking to it. Caitlin wanted to check it out because she is always looking for constant motivation to keep my personal blog rolling, but as she expected, it was filled with many valid points that can be applied to her blog posts at work.
His biggest recommendation is to ignore analytics, meaning, don’t let your page ranks and click-through rates affect the quality or frequency of your writing. In the end, these things do matter to an extent, but he urges readers to focus on creating quality, well-written content that encourages people to come back and read more.
As a recent PR grad, Jenna enjoys finding ways to integrate her PR background with SEO. She came across this article, which greatly explains the benefits of PR and how it is important for small business owners and email marketing. It describes that the more people that get to know a person, their business or the products and services they offer, the bigger the chances of making a sale are when reaching out to target customers. Many people turn to companies they are familiar with. The problem is, the press usually doesn’t just write about companies, however, they do write about problems and how companies may have a solution to these problems.
This also gives great tips how to position yourself to the media and offer relatable stories for thee audience to connect with. By have a relationship with the media, this article concludes that this can be trustworthy for readers who are receiving your marketing emails and can help increase the open and click through rate of them.
Jenna works on a lot of citation work for our clients, so local SEO is something she likes to continually learn about. As some of these tips she found to be somewhat of a refresher, others she’d never did seem to think about when doing local citation work for clients. For example, “don’t just focus on your brand” and “don’t just focus on what you sell.” These two things seem to be something a lot of companies do, and as a practitioner she tries to help do for clients. But why?
This article does a great job of explaining being more than just your brand itself. “Every competitor in your niche is selling the same product or service, differentiate yourself. Talk about your business, your community, your story.” This concept is so simple and so true. Jenna will be putting this into use for my clients from now on!
Luissa admires the wiseness of Rand Fishkin of Moz. In this article put out by Content Marketing Institute, Rand address the major problems plaguing the SEO/digital marketing world. First of all, he makes it clear that SEO is not archaic and irrelevant, in fact it’s more necessary than ever. Social media efforts can not nearly have the lasting and far-reaching impact that SEO does. And, additionally, content marketing needs SEO keyword research to work well. So both social media marketing and content marketing work exponentially better alongside a good SEO plan. It’s all-inclusive today.
The next issue Rand addresses is the frustration brands are experiencing because Google now provides instant answers at the top of search queries that keep searchers for clicking into a website. This is all in an effort to be mobile friendly. Rand says that this narrows a brand’s reach only if they are providing factual, straightforward, instant answers. But, this is widening the middle range which allows brands to create content surrounding the more gray areas, and the more interesting information available for audiences. He ends with some 2015 marketing advice that you should check out for yourself!
Luissa has focused on developing a Facebook strategy for 2015. With all the drama surrounding Facebook’s ever tightening organic reach, she knew that she had to mix things up a bit. But, she also knew that getting rid of Facebook entirely didn’t seem right. Social Media examiner gives a great, step-by-step approach to utilizing Facebook’s graph search.
This benefits brands in many ways. You can do thorough audience analysis through graph search and come up with a list of topics and interests in demographics that you wish for each. You can, (surprise!) research your competition! That’s nothing new, but still completely a no-brainer. You can develop common themes among different audiences as well as use twitter hashtags and trending topics to apply to your Facebook content. This can inspire good content topics, discussions to have, and make you a better Facebook user and advertiser altogether.
Find anything interesting or relatable about our findings? Let us know, as we would love to discuss with you!