Picture the last billboard you saw along the highway on your morning commute to work.
What does it say?
Did you call that number, visit that mall, or Google that lawyer’s name? Maybe you did, if it happened to align with a current need in your life. But, most likely that billboard caught your attention for 12 seconds or less before you immediately dismissed it from your mind.
The above scenario is what we refer to as Outbound Marketing or what others call interruptive marketing. It interrupts your day with it’s message that you did not ask for in any way. The problem with Outbound Marketing is that it fails to reach a specific, intended audience and only that audience. For every driver on the highway who is interested in what the billboard displays, there are probably 100 (or more) drivers disinterested in it. People waste big dollars on outbound marketing attempts in the form of radio ads, tv commercials, billboards and displays, but the reach is too broad. In today’s vast, digital world, you need to reach the right people in order to get any attention.
If you are a small, local business, you need to be smart about your marketing. No more wasting time with outbound marketing when inbound marketing exists for your success.
Hubspot defines Inbound Marketing better than we can:
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
It looks something like this:
Business – creates relevant blogs, uses key terms & effective social media pages – offers a great product or service – gets people interested – sends promotions and specials – turns people into devoted fans and customers.
We can help you turn strangers into your friendly customers with just a few steps and consistent effort.
It may seem like a lot at first, but it is really not. You have all the potential to reach your audience right where they need you, and you do not need outrageous methods and annoying commercials. You can get your business noticed by the people who are looking for it with careful research and tailored efforts.
Tractleads explores Inbound Marketing every single day. We help local businesses get the reach they deserve without the headache of wasted money and failed attempts. We carefully consult with clients to show them exactly what their company needs. Then, we immediately get started on an Inbound Marketing strategy that is uniquely tailored for each client’s desired reach. With over 6 years of experience and 100s of happy business owners and their customers, we know we can do the same for you.
Here’s how you can get started:
The internet is an incredible resource, you just have to know how to make it work for you, not the other way around.